Performance Rewritten™
You’re really good at what you do.
So why does it never feel like you’ve done enough?
You answer the call. You figure it out. You think three steps ahead. You’re the one people can count on.
And even when you’re technically off, part of you is wondering what you forgot, who needs something, or what you should be doing next.
That’s how you learned to succeed in medical device. And it worked.
But what if that’s not the only way to be this successful?
What changes
You stop rehearsing tomorrow’s meeting at midnight.
You get promoted without proving yourself twice.
You lead with calm and still hit your number.
There is another way.
One where you can keep the ambition, make great money and do work that matters — without always feeling like you should be doing something else.
Keep the ambition. Get your life back.
Performance Rewritten™
A 2-month private coaching experience for high-achieving women in medical device.
You know this world.
You’re working 60+ hours a week. Your phone is always close. And even when you’re technically off, part of your brain is still at work.
Did I forget something?
I need to make sure they got back to me.
What if that case changes tomorrow?
I should check my email.
I know I’m off, but it’ll bother me if I don’t respond.
And maybe the one you don’t say out loud:
Why can’t I just shut my brain off?
In medical device, this can start to feel normal.
You anticipate. You respond. You solve the problem. You know your stuff. You make sure nothing gets dropped.
And you get rewarded for it.
Customers trust you. Your team counts on you. You hit the number. You become the person everyone knows will figure it out.
So somewhere along the way, being a little on edge can start to feel like proof you’re doing it right.
Being busy means you’re important.
Being available means you’re committed.
Being needed means you’re valuable.
And when things actually get quiet?
You start wondering what you’re forgetting.
You can keep running this way. You’re good at it. The question is what it costs you to keep doing it that way.
But you don’t want to do less.
You still want the next opportunity. The leadership role. The bigger goal. The money. The work that lights you up.
You just don’t want everything to feel so urgent all the time.
You don’t want to spend your days reacting to whatever needs you next — and your nights wondering what you forgot.
You want to know what actually needs your attention, stop feeling pulled toward everything at once, and be able to let work go when the workday is done.
You want to keep growing — without always feeling like you’re behind.
There is a different world.
You still go after the bigger things: the role, the territory, the money. But you’re looking at all of it a new way, so it stops running your whole life.
Same ambition. Different world.
The rules you never realized you were following.
Medical device has taught you how to perform under pressure.
And along the way, you may have picked up a few invisible rules:
Those patterns may have helped you become incredibly successful.
That’s what makes them so hard to question.
Being available worked. Figuring it out worked. Pushing through worked. Being the person everyone could count on worked.
But a strategy that helped you succeed can eventually become a rule you no longer realize you’re allowed to question.
And your brain gets very good at what you repeatedly ask it to do.
Urgency. Overthinking. Always being available. Pushing through. Immediately moving on to the next goal.
Eventually, those patterns can become automatic.
That’s what we’re here to rewrite.
Through the RISE Framework™ — Resilient Mindset, Inner Energy, Success Strategy, and Empowered Self-Trust — we’ll help you recognize the patterns driving how you think, respond, make decisions, and use your energy.
But awareness is only the beginning.
We’ll retrain the patterns your brain has practiced for years — and give you practical systems, tools, and resources to help you operate differently in the moments that actually matter.
When everything feels urgent.
When someone needs something from you.
When your instinct is to say yes, jump in, check the email, or handle it yourself.
You’ll learn to pause, decide what actually deserves your attention, and respond in a way that reflects what matters most to you.
Because the goal isn’t to do less. It’s to feel more in control of where your time, energy, and attention go.
So you have more of yourself available for the work that excites you, the opportunities you want to pursue, and the life you’ve worked so hard to build.
That’s how you begin to live and work in a different world — one where your ambition is driven by what matters to you, not by everything that feels urgent.
Meet your coach
I know high performance because I lived it.
My entire career has been built in performance-driven sales environments.
Before medical device, I spent five years in pharmaceutical sales as both a sales representative and field trainer. Before that, I worked in 100% commission sales for an NBC affiliate — where results weren’t just measured, they determined what you earned.
Then I spent 20 years building my career in medical device at Medtronic — as a sales professional and field trainer in an industry where expectations are high, the pace is fast, and results matter.
I hit the numbers. Managed the territory. Took care of customers. Solved problems. Trained others. Stayed responsive. And became very good at being the woman people could count on to figure it out.
And here’s the thing: I loved a lot about it.
I loved the challenge. I loved achieving. I loved being good at what I did.
I wasn’t looking to become less ambitious or stop caring about my career.
I just started to realize I wanted work to take up less space in my life.
But realizing it and actually changing it were two very different things.
I had to do the work. I had to start noticing the patterns I had spent years practicing — the urgency, the overthinking, the need to handle everything, the feeling that I should always be doing more — and learn how to respond differently.
And something I didn’t expect happened.
I didn’t become less ambitious. I became more intentional about where I wanted my ambition to take me.
I took on leadership opportunities that lit me up. I stretched myself in new ways. I taught and supported other women. I said yes to things that mattered to me — while getting better at not treating everything like it deserved the same amount of my time and energy.
I wasn’t learning to do less. I was learning that I got to decide what deserved more of me.
I’m Michelle A. Bourque, M.A. Communication, a certified life coach, Certified Menopause Coaching Specialist, former top-performing medical device sales professional, and host of the It’s Your Time podcast. I also chaired Medtronic’s ASPIRE women’s leadership ERG, where I had the opportunity to work with and support women navigating many of the same pressures I had experienced throughout my career.
Today, I help high-achieving women look at success differently — not so they achieve less, but so work doesn’t have to consume so much of their time, energy, and headspace.
My approach brings together neuroscience, cognitive behavioral coaching, mindset, energy, strategy, and self-trust — and yes, a little woo — because high performance isn’t just about what you do.
It’s also about the patterns driving how you think, respond, make decisions, and experience your success.
You’ve already proven you can be successful.
Performance Rewritten™ is about changing the patterns that keep everything feeling urgent, work taking up so much headspace, and you feeling like you should always be doing more — so you can decide what success looks like for you in this season of your life, be more intentional about how you pursue it, and keep growing toward the opportunities and life you actually want.
“
Michelle taught me the skills necessary to be a successful sales representative: positive mindset, resiliency, time management, high-performing habits, ability to think outside the box, and problem-solving solutions. She encouraged me to ask better questions that drove me to find better solutions for my customers and my business. Michelle inspired me to never give up — and to be more courageous and bold in my business.
— C.B., Medical Device Rep & Peak Performance Winner
What sustainable high performance actually looks like
This work doesn’t live in theory. It shows up in how your days actually feel.
You feel more in control of your time
You stop letting other people’s urgency dictate your day. Your calendar reflects what actually matters — not just what’s loudest. You stop ending the day wondering where your time went.
You lead your schedule instead of chasing it.
You go after the bigger thing
You raise your hand for the role, the territory, or the stretch project without waiting to feel 100% ready. You ask the better question on the call instead of rushing to the answer.
Bigger opportunities and bigger income, without the wait.
Energy that’s aligned — not forced
You stop pushing through on fumes just to get it done. Your hours actually feel productive. You know when to lean in — and when to step back — without guilt.
Less grind. More impact.
Clear priorities that move the needle
You get clear on what actually drives results — instead of treating everything like it deserves the same level of attention.
You know where to focus your time and energy, what can wait, and what doesn’t need your attention at all.
Less busywork. More focus on what actually moves the needle.
You make decisions without the mental spin
You stop overthinking every decision and having ten open loops running in your head.
You make the decision. Trust yourself. Move forward.
Boundaries that protect your focus
You stop being available to everyone, all the time. You say no without over-explaining. You’re no longer resentful because you’re over-giving.
Your attention stops leaking everywhere.
You can actually enjoy what you’ve built
You hit the goal without immediately racing toward the next one.
There’s space for your career and your life.
That’s Performance Rewritten™.
By the end of this experience, you will…
- Know what actually needs your attention, and what can wait
- Stay calm and grounded when everything feels urgent
- Make decisions with less second-guessing
- Say no or step back without the guilt, and leave work at work
- Ask sharper questions with customers, your manager and your team
- Go after bigger opportunities, and the money that comes with them, without waiting to feel 100% ready
- Leave with personalized tools that hold up in your busiest quarters
You’re not becoming less ambitious. You’re becoming more intentional about where your ambition takes you — and building a way of working and living that you can continue long after our time together.
Introducing
Performance Rewritten™
A 2-month private coaching experience for high-achieving women in medical device who are ready for a different way to be successful.
Not less ambitious. Not less driven. And definitely not stepping away from the career you’ve worked hard to build.
Performance Rewritten™ is about changing the patterns that keep everything feeling urgent, work running through your head, and you wondering if you should be doing more.
Together, we’ll use the RISE Framework™ to help you build new ways of thinking, responding, prioritizing, and making decisions — with practical tools, systems, and support you can use in the middle of your actual life and your busiest quarters.
So you can keep growing, achieving, and pursuing the opportunities that matter to you — while feeling more in control of how you get there.
This is for you if you are…
- A successful woman in medical device who loves what she does and wants to keep growing
- Working long hours and wondering why it still feels like there’s always more you should be doing
- Tired of everything feeling urgent — even when it really isn’t
- Ready to stop thinking about work when you’re supposed to be off
- Making a decision — and then continuing to think about it afterward
- Wanting more energy for the opportunities, people, and experiences that matter to you
- Not looking to become less ambitious — you want to feel more in control of where your ambition takes you
Imagine yourself here…
Waking up clear instead of already behind
Walking into sales calls grounded and confident
Executing your day without overthinking every decision
Leading your schedule instead of reacting to it
Having more energy for the parts of your life that actually matter
Building habits that stick — even during your busiest quarters
Ending every quarter proud of how you performed and how you felt
This is what a different way can look like — still ambitious, still growing, and more intentional about what you’re growing toward.
Book a Connection Call →20 minutes, zero pressure. You’ll leave with clarity and a next step, whether we work together or not.
What’s included
Inside the 2 months
45-Minute Performance Rewritten™ Kickoff Session
We’ll start with a deeper conversation about where you are, what you want, what’s taking up the most time and energy right now, and what you want to be different by the end of our two months together.
We’ll get clear on your priorities so your coaching is focused on what will make the biggest difference for you.
Your Coach, In Your Pocket
The coaching doesn’t stop when our call ends.
For the full two months, you’ll have private access to me through Voxer — an easy voice-messaging app that works a lot like sending a voice text.
And this is where some of the most valuable coaching can happen — in your actual life, while it’s happening.
You’re walking into a difficult conversation and want to get your head straight first.
Your manager asks you to take on something else and you’re not sure how to respond.
You had a rough day and your brain is making it mean something about you.
You’re debating a career decision and can’t stop going in circles.
Or something we talked about suddenly clicks and you want to build on it.
You don’t have to save it for our next session or try to recreate how you felt three days later.
We coach it while it’s relevant.
Think of it as having a coach in your pocket — helping you apply what we’re working on to your actual career and life in the moments that matter.
Never used Voxer? If you can send a voice text, you can use Voxer. I’ll show you exactly how it works.
Private 1:1 Coaching — Two Live Calls a Month
Two 30-minute live calls each month. Personalized coaching through the RISE Framework™, focused on what’s happening in your actual work and life — the decisions, patterns, priorities, conversations, and opportunities that matter most to you.
Personalized Tools & Resources
This isn’t about giving you more things to do.
As we work together, you’ll build a personalized set of tools, practices, systems, and resources you can return to when work gets busy, everything starts feeling urgent, or you notice yourself slipping back into old patterns.
The goal is for you to leave our two months together knowing how to use what you’ve learned long after our coaching ends.
Personalized Connection Opportunities
When it feels aligned, I’ll also make thoughtful, organic introductions that can expand your perspective, support, and professional network — without forced networking or pressure.
Built around you
Performance Rewritten™ isn’t a program you fit yourself into. It’s private coaching tailored to you, your work, and what matters most to you right now.
Because it’s personal and high-touch, I work with a limited number of private clients at a time so the coaching can be responsive and focused on you.
When current coaching spots are filled, enrollment will pause until space opens again.
The first step is a conversation.
Book a 20-minute Connection Call. We’ll talk about what you’re working on and make sure Performance Rewritten™ is the right fit for you.
Book a Connection Call20 minutes, zero pressure. You’ll leave with clarity and a next step, whether we work together or not.
Not ready for a 2-month commitment?
Get focused help.
One private 90-minute session, by video or phone, tailored to the one thing you’re working on right now. $297. Reserve by December 30.
Want to stay close? Get The RISE Report, my free weekly email.
Have a question before booking? Feel free to email me — contact@michellebourquecoaching.com
Frequently asked questions
Have a question before you decide?
What if I've never used Voxer before?
How soon can I start?
Why is this coaching different from other performance coaching?
Is this right for me if I'm already performing well?
What happens after the 2 months?
You’ve already proven you can perform.
You know how to work hard, deliver results, and be the person people count on.
You don’t need to become less ambitious. And you don’t need to stop loving what you do.
You want to stop feeling like everything is urgent.
You want to be able to turn work off without wondering what you forgot.
You want to make the decision, move forward, and stop replaying it in your head.
You want more energy for the opportunities that excite you, the people you love, and the life you’re building.
And you want to keep being really good at what you do without always feeling like you should be doing more.
That’s what we work on.
Performance Rewritten™
Book a Connection Call20 minutes, zero pressure. You’ll leave with clarity and a next step, whether we work together or not.
